Hi Friends, In
my previous blogs, I was discussing about the points to be noted while writing
contents for web. You should know that
writing for any offline publication and website is different in many manners.
If you are writing for any magazine, you don’t need to hyperlink any
keyword. At the same time, you are also
not asked to make your keywords bold. But if you are writing for web, you need
to ensure that your writing style if slightly differing. There is a reason behind it.
Web writing is
based on some keywords. To simplify the term for your easy understanding, every
article available on web is based on optimization. This optimization is in turn based on certain
Keywords, which are used as input by users.
Keywords send a diet to the search engine that what material is desired
by the user. Search engine optimizes the
result and display the same on computer screen.
This is crystal clear that searches may be different and so your writing
must be around keywords. Know about few
more tools of content writing:-
·
Use of
heading and sub-headings
·
Need to
hyperlink the keywords or inserting links
·
Making
keywords bold
·
Word
count
Now know about use and importance of
headings/sub headings
Suppose, you
are writing on the measures to stop corruption.
In this case you need to arrange your thoughts in logical and systematic
order. You should arrange your logic in
different phase to make your content clear to the target audience. In this manner, you need to divide your
thoughts into various paragraphs and every paragraph needs to be supported with
a specific heading. So that your
audience can understand that you are explaining a specific logic under a
heading or sub-heading. Using heading
and sub-heading also puts your impression over the reader that you have skill
to manage a subject in easy form. Always
keep in mind that the thoughts you are explaining, are already known to readers
but they need elaboration of logic in different manner.
If you are not
using headings and sub-heading in your article, your readers will feel it
boring to read out complete page. Every
reader needs some pause in the form of logical breakdown. Many often people like to find the relevant
logic from an article and in this way, use of headings and sub-headings can be
more helpful. Your contents will be
liked more, if you are using headings and sub-headings. Every heading and
subheading should be placed suitably.
Remember that your entire paragraph should be summarized from the
heading or sub-heading. Don’t put more
headings in one article otherwise readers may overlook some important aspects.
Why to insert the links
You know
better that websites have different pages with a specific subject. If you hyperlink a keyword with a link, it
will look differently in your article. By clicking on it, reader will be
redirected to a separate web page where relevant information will be
available. In nutshell, you can say that
hyperlinking is a way to introduce readers with multiple web pages.
Making keywords bold
This is quite
simple to explain that why a keywords is written in bold form. Keyword is the
main word that used as input and carries entire article along with it. If you write a keyword in simple way, your
readers may overlook the same but writing keywords in bold form will attract their attention and they can search it on
other website to find exactly relevant data.
Word Count
Word count is
a condition or parameter that is given by the client to a content writer. This point is directly related with your
writing brilliance. You should start,
explain and conclude your contents within the word count. Here my intention of using the word “within” is quite simple. Suppose, if you are given the limit of
content as 300, 400, 450 or 500 words, you should write maximum 525 or 530
words. In case, you are able to manage
the explanation of your subject within word count, just exceed 10 words
only.
You will be
paid for the targeted words only. You
can save your efforts for other articles. Always count your words excluding the
words used in Title. Many times, clients
pay you per word basis but you should understand that additional words written
more than the target words will not be paid.
Many clients deduct “the”, “are”, “a”, “to” etc so you should write few more
words so that your efforts are not wasted.
Okay, in my
next blog I will discuss with you why your contents are rejected. Know the simple reasons behind it, rectify
the same and make your ways easy. Till
then, good bye and keep writing!!